There are a lot of people out there who are misled by the idea that if they build themselves a website they are going to be successful. It is what is referred to as the “Field of Dreams” syndrome where people believe that if they build a website, consumers will come.

The fact is that is a complete myth. In fact, every day tens of thousands of websites fail. It’s not very difficult to figure out why.

Just take any search term related to a product or service that you would like or a product or service related to a business that you own or operate. Place that term into a search engine and see how many results it retrieves. You are likely to find that there are literally hundreds of millions of results that appear, making it easy to understand how difficult it is to succeed on the Internet.

The Secret Is SEO

If you are a person looking to make a presence on the Internet one term you were going to hear a lot about is SEO, or search engine optimization. This is what you need to do with your website to ensure that you make it the most attractive for the major search engines out there.

Understand that it is not a person who was ranking where you appear in the results. These computer giants, like Google and Bing, have created a series of algorithms that are based upon a set of criteria of how the search engine should rank results based upon keywords.

This can mean that you appear quite well in a local market or it can mean that you appear on page 473,000. It’s all up to that algorithm and understanding how to build your site so that you appeal to those algorithms is what makes you successful.

Using an SEO Hosting Company

One way you can improve your rankings is through use of a SEO hosting plan. It’s clear that if your website is not optimized for the search engines you are in a lot of trouble, and SEO hosting is one way to improve that.

The focus of this is to use the traditional means that have been employed to help a site get boosted in the rankings while also using nontraditional processes that you may not even be aware of. There are things that you can do that can help your ranking on your own. Items such as…

  • External links where other websites are linked to your website.
  • Using keywords on pages and titles that include those keywords.
  • Including index files and site maps to make it easy for the search engines to review your site.
  • Creating easy navigation.
  • Developing a good-looking mobile website.

A lot of these things you may be able to do on your own, but it is those nontraditional ways that may make the biggest difference, and this is where an SEO hosting plan can be the difference.

The Use of C-Class IP Addresses

One term that you may not be familiar with is the IP address. Actually, you may be familiar with it but in its more familiar way. Each website has a unique name that makes it easy to identify for consumers and for search engines. This could be something like HouseofPancakes.com or FirstCommunitySupport.org. These are the kinds of things that most of us place into the address bar when we are looking to go to a specific website.

However, what you may not be aware of is that each site has a specific number attached to it, referred to as an IP address. IP, which stands for Internet protocol, is the specific location out on the Internet where a site is stored. Think of it as the address of a home or apartment where you live, where the first set of three numbers are the number to your home, the second set of three numbers are the street, the third set of three numbers is the city, and the final set of three numbers is the state or country. This unique IP address makes it easy for sites to be found on the Internet.

It also makes for a great target for search engines to find crucial sites and rank them. The class C address is becoming extremely popular with search engine optimization. This is where you have your own specific IP address that is unique to your website.

On a shared server, your IP address will not be unique. This hurts your ranking with the search engines, and is why you may need to look at turning to a company that provides unique IP addresses for websites or to have a dedicated server.

Understand that the failure to do things like this is going to doom your website into oblivion. You may need to look into SEO hosting if you were going to be suc­­­cessful.