Google is the biggest search engine and the place where you can find everything. Billions of people around the globe use Google every day to find the solutions to their problems.
When you search for any keyword, you will find thousands of results – websites containing articles or videos related to your search. Do you know how websites get on top positions of Google for any search keyword? It’s not magic or witchcraft. Optimizing your website/blog/article for Google is called SEO – Search Engine Optimization.
First, you should understand that SEO game is divided into the two parts – On Page SEO and Off Page SEO (mostly called Link Building). On Page SEO is entirely focused on the website, articles, and updates you make on your site. Off-page SEO is the sign to Google Algorithm that other sites are pointing to your article because you are the authority in your niche. Let’s dive deeper into SEO and start with the ON-page part.
On-page SEO includes various factors. Before you start building blog/website, you should find a niche/keyword. You may start brainstorming ideas and find the most interesting industry for you. We advise you to focus on hobby or niche that makes you happy because SEO is a long-term marketing plan, so you’ll have to work a lot and be patient, so if you love the niche, then you’ll have the power within to withstand obstacles.
Primary Keyword – Long Tail Keyword
After you find a niche, you should come up with keywords and build a site around those keywords. You can also brainstorm long-tail keywords related to your niche. By that way, you tell Google’s search algorithm that your content/blog/site is focusing on a specific niche. Google search algorithm is operating with robots, the so-called “crawlers.” They will crawl through your content and find out what your site is about. SEO gurus also think that LSI keywords have value in the eyes of the algorithm. LSI stands for Latent Semantic Indexing that means you need to use latent semantic keywords related to your niche, so you could rank for all the keywords in your niche and let Google robots understand your content better.