In the first part of the guideline, we talked about social media as a source of traffic. Yes, most of this social network traffic is free, but you’ve to work hard to get a huge amount of them on your landing page (website). Today we would love to share with your forums and search engines as a source of traffic for your website.
Lets’ start with search engines, because this traffic source is the most powerful.
Google is the biggest search engine on the World Wide Web. It was founded by Larry Page and Sergey Brin back in 20th century. Google became very popular soon after establishment. Today, Google owns lots of sub-companies that are very successful in their industries. For example, Youtube is owned by Google, and you know that Youtube is a very powerful media system for everyone.
Traffic from Google is called “organic traffic.” Marketers say organic traffic because those people come to your website because they want to. Do you have a product/service/review/blog article about the needs of organic traffic? Then traffic will come to your website organically.
Organic traffic is very powerful because they are ready to buy something from you. If your offer solves their problems and needs, then you’ll get money from organic traffic. Social Media traffic is more focused on having fun. Social Media traffic ends up on your website because you told them so, but organic traffic is already in “buying mode” before entering your site. That’s the difference between organic and SM traffic – organic one is already thinking about buying something from you to solve their problems.
It’s not easy to rank your website in Google. For example, if you are a lawyer based in New York and want to get clients from that area, then you should be ready for a war. It’s a war between you and your competitors – they will do everything to rank on the first page for your keywords. There are lots of factors involved in the search algorithm of Google. We will try our best to cover Google’s new search algorithm in the next few days.
People are still confused with the system of Reddit. Some calls Reddit a social network, some people call it Forum. The only thing we know is that Reddit is mine full of gold traffic. If you wish to test your product in front of a free audience, then Reddit is a perfect place to start with.
Reddit is the fourth biggest website (regarding traffic) in the US. You can browse Reddit and literally in five minutes you’ll find laser-targeted traffic for your offer. There are tons of thread and communities on Reddit who have a genuine interest in their hobbies or profession, so you’ve to use this chance as an excellent opportunity.
Reddit also has an Ad system where you can promote your offer, but to test waters – it would be better to first promote your offer without paying a penny in ads.